10 Social Media Facts You Want to Know
There is a lot of hype, dis-information, and crap available about social media. What follows is not crap but good stuff and the credit goes to Charles Heflin. He twittered about a discussion started on his blog. So I went and took a look. He asks, and I think, begins to answer the following questions:
How [...]
US Manufacturing Sector Not Dead. Just on PAUSE.
The US manufacturing sector is not dead.
It is just on pause.
My favorite demographer, Kenneth W. Gronbach in a recent post titled Manufacturing Will Return to The United States with a Vengeance!, apparently thinks the same.
When you are doing business planning of any kind, especially marketing plans your work is incomplete if you fail to consider the [...]
Content Sells? Absolutely Yes, It Does!
Image via Wikipedia
When I began writing online in 1998 I had two clear goals.
To document what I was learning coaching my clients.
The content itself would add upfront value to the business owners, entrepreneurs, and CEO’s visiting my site that they would want to learn more about my services.
Without question, I can testify that creating content [...]
CEO’s Commit to Social Media Marketing, Now!
This morning I had an opportunity to get on the phone with Liz Strauss and Lorelle von Fossen. I asked for their feedback on an idea I had last year. Liz drilled down to the weaknesses immediately.
Then Lizs’ Skype crashed.
While we were waiting, Lorelle began to grill me on my marketing plans. I fell back [...]
I am Allergic to Social Media Assholes
I joined Rick Butts Twitter Squeeze Page course and the first thing I did was to follow about 60 people. A little more than half replied with a thank you and followed me back.
About five said thanks with a PDF download. One of them, who I will just refer as the “asshole” said thanks with [...]
Promoting Obscure Products
Jeff Pulver asked a question on Twitter if anyone had ideas for promoting a product called Vibe Away. I suggested Seesmic after watching the You Tube video.
Video has always been a killer strategy for demonstrating and explaining a new product. I just witnessed this a week or so ago when Batter Blaster was profiled on [...]
